Who we are

Association Altsy - Active Life. Alzheimer Bulgaria Social Enterprise

Innovation and Technology

We use 3D technology to make life more comfortable and dignified for people,.

Cooperation and Partnership:

We believe in the power of collaboration and partnership.

What motivates us?

For a life of dignity and support for the elderly

Welcome to SocialStore.bg - the online platform created with the mission to support families caring for elderly and/or people with varying degrees of dementia. We believe that every person's dignified life deserves attention, care and opportunities to participate fully in society.

We created SocialStore.bg with the strong belief that technology can be used for good and can help people in need. Our platform provides a convenient and easy way for families to find the products, services and resources they need to enrich the daily lives of their loved ones.

Modest and consistent

The team behind the Social Shop

The team behind SocialStore.bg consists of professionals with years of experience in social care, healthcare and information technology.

Niko Nikolov

Founder / Accountant

Looking for

Sales / Marketing

Georgi Merdzanov

Business development
Be our first customers!

We understand the importance of caring for older people and people with dementia.

Date of foundation
Humen resourse
How was the idea born?

It all started with a project to implement 3D technology in the lives of adults.

The game materials, together with the instructions, were developed by the Erasmus+ project "3d4elderly". With the help of the project partners - BETI from Lithuania, CETEM from Spain and CEIPES from Italy, Alzheimer Bulgaria developed and implemented the prototypes of the presented game materials and their instructions. With the purchase of these game materials, we reimburse the cost of materials and production. The funds raised will help the activities of the Alzheimer Bulgaria Civic Association.


The family tree or who are we to our loved ones?